To understand the Tapuae Roa Strategy is to understand one thing: the potential of our people.

The realisation is emerging in regions around New Zealand and the world that the real challenge of the future will be human talent and enterprise – attracting and retaining people who will drive the changes required to achieve a modern high-value economy and the sense of well-being that communities aspire to.

The Mission of Tapuae Roa is 'Taranaki – where talent becomes enterprise/Kia eke panuku'.

This mission brings talent to centre-stage. It aims to single-mindedly grow the talent and entrepreneurial mindsets, skills and capabilities of the wider Taranaki community as the foundation of a modern economy. This applies not only to business but to broader community enterprise.